Facebook ads are purchased on an auction basis, where advertisers are charged based on either clicks, impressions or actions. There are plenty of different ad formats offered, and in this guide we will try to give you a structured view of what opportunities you have as an advertiser on Facebook.
You can create and publish all types of ads yourself, either through Facebook’s self-service interface or through a certified ads API developer such as Qwaya - if you need a more comprehensive tool for managing your Facebook
advertising. The ads are delivered all across Facebook, and some formats are eligible to show in the Facebook News feed.
Facebook ads belong to one of two categories, Ads or Sponsored stories.
When thinking of the ad formats in this way it is easy to get an idea of what alternatives there are for advertising on Facebook. Let’s go through each category in detail.