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Businesses make an average of $2 in revenue for every $1 they spend on AdWords.

  • First search position has an average CTR of more than 7%
  • Over 1.2 million businesses advertise on Google
  • 70% of mobile searches call a business directly
  • 45% of people can't tell between organic/paid search
  • 80% of search results now contain AdWords ad placements
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