Nowadays a web marketing technique plays an important part of small business marketing techniques (or any size service marketing methods for that matter). Web site marketing is an important part of practically any service, small or large.
You cannot set up a beautiful (or any) website and hope that individuals will just show up. You need to let them understand, IN EVERY POSSIBLE METHOD, that your web site is there. This HAS to become part of any Web marketing technique you develop. This is really a basic marketing concept. Clients are not going to search for you, you have to try to find them.
Promoting your web site on-line and building traffic is the topic of countless website, e-zines, books, courses and workshops. Utilizing the web to promote your site, nevertheless, presumes that your customers are internet users. But there is a big percentage of our population that is not as savvy with the internet as we would like them to be.
So, what about the large portions of the population who are not? They will only learn about you through traditional marketing and public relations media. This is especially real if you serve a fairly local market. Fortunately these are the easiest and most inexpensive prospects for you to reach off-line.
Secret Off-Line Internet Marketing Strategies
Here are a few of the methods to make your web site understood (this list was taken directly from the Traffic Building Volume of Ken Evoy’s fantastic book, Make Your Site Offer! 2002:
- TELEVISION, print and other marketing
- Fixed and business cards
- Brochures, fliers, signboards, blimps, etc.
- Direct mail (plainly on every document).
- Telemarketing (make it part of the script).
- Press release to targeted media.
The primary principle, to which you can include all your creativity, is INTERNET MARKETING METHOD CONSISTS OF ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND WENT TO BY TARGETED PROSPECTS.
Unless you have a high budget plan, the TV, radio, classified advertisement route is not suggested however if you do run ads, make sure to discuss your web site everywhere. Make it part of your Online marketing Method.
Another guiding concept is that your off-line internet marketing activities must make it easy for your prospect to go straight to your web site. One of the very best methods to market your website off-line is direct mail postcards.
If your possibility sees your site on a signboard as she’s driving home, she most likely won’t look you up when she gets to the office the next day.
This is not the only medium that has issues like this. Newspapers are bulky, radio needs to spell it out and like prior to most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a post card can be found in the mail announcing your web site, she can just turn around and enter your URL and she’s at your website.
Now if someone is in the workplace reading a trade journal and discovers a post about you in the magazine, it’s easy for him to copy your URL into his web browser and pay your website a go to.
I don’t suggest to say that those other opportunities won’t drive traffic to your site, however it will take many impressions and repetition to obtain them to bear in mind your address.
On the other hand, direct-mail advertising postcards are generally received at the home or office where a computer system is present, and if received elsewhere they are little adequate to keep with you till you can get to a computer. This way, your prospective client will have the ability to take the take right over to their desk top computer system, type in your address and go right to your website. Brilliant!
I have actually seen the best success in off-line web site promotion with direct-mail advertising, and specifically direct mail postcards.