Regrettably, times change. Those image rollovers that you used to believe were innovative are now horribly outdated and your competition appears to have actually revamped their Website about every 6 months considering that yours went live several years earlier. It’s time to revamp.
It seems like such a fantastic project that it couldn’t perhaps fail, however trust me the best of objectives can sometimes lead to expensive organization errors. The entire redesign procedure would take numerous of these articles to effectively discuss, however I’d want to discuss my 4 fundamental guidelines to remember BEFORE you begin the process of a Web site redesign:
1. Determine EXACTLY what you want from your new Website and be practical.
A Web site redesign job can be as huge or small as you desire it to be. Some times the written content might be great and a freshening of the user interface is all that’s in order. Other times some Web applications might have to be established to take online orders or permit members to log in.
No matter what you choose you require, bear in mind that everything that you do have to achieve your businesses’ overall objectives of increasing sales and maintaining current clients. Anything beyond this might not be essential.
Also, don’t hesitate to do things in stages. A great deal of my Web design clients do things in this manner since it enables them to focus on immediate needs initially. For instance, a customer may have extremely bad Online search engine rankings since their old Web site was badly developed and their tags are no good. But they also desire user forums where their customers can go over and ask concerns. We might do 2 phases for a job like this. The first would get their Website approximately date with the latest Seo methods, and as soon as that is done and the Search Engines are re-indexing their pages, we will establish the other functions that they desire on their website, such as the member online forums.
2. Select a Designer carefully
Selecting the right Web designer is clearly a big part of your Website redesign project. Even big corporations with an imaginative department will outsource this task to an outside company a great deal of the time. The ideal Web designer will show imagination, but will likewise be sensitive to the context where their designs are going to be viewed.
For example, for a pricey law firm in Manhattan, a singing, dancing animated character, carried out in Flash, would not be the proper way to go. Make sure that the Web designer has actually made work that fits the client’s personality and vision, and not the other way around.
A great deal of clients that concern my firm inquiring about a Web redesign wish to see only work that remains in THEIR industry. I believe that discovering a designer that knows your industry is a legitimate one, though a GOOD designer will put the time and effort to discover an industry. To me, it’s more vital that somebody has the sensitivity and understanding to be able to deal with ANY industry. Long times companies that focus on only one industry begin to suffer from tunnel vision or perhaps even lose their creativity completely because they are not challenged with learning brand-new things.
Either way, taking a comprehensive look at a Web Designer’s portfolio will tell you a lot. And you may wish to call a few referrals as well.
3. Don’t give in to fads and eye sweet.
As a Web Designer, it is my job to stay up to date with the current and biggest software application, plugins, trends and design ideas. While a few of these are terrific tools, with every job that I take on, I need to ask myself:
“Does this tool as cool as it looks to accomplish exactly what the customer wants to accomplish?”
A lot of times it does, long times it doesn’t. For instance, I am an advocate of Flash because of the amount of interactivity and interest that it can add to a fixed Websites. However it just works when it is utilized properly and when it fits with the remainder of the Website. There are some times when animation, noise or video will simply NOT work.
4. Keep in mind why you’re doing it in the first place.
You are redesigning your Website due to the fact that your business wants to increase sales and keep current customers. If each and every single function of your brand-new Web site does not contribute to that, you need to reevaluate why you are doing it. It’s inadequate to simply have a facelift every once in a while. A great Web site redesign can be expensive and unless it is directly contributing to the development of your company, you could quickly put your marketing budget to better use.
The best Web site redesigns are the ones that take a business’s concepts and vision and portray it in a manner that is attractive, easy to use and remarkable. The functions you add to your Website that truly benefit your possible clients and current clients are the ones that will settle significantly in the long run.
Best of luck in your Website redesign process. Or send us a message to answer any of your concerns.