Did you understand that your tracking url could be costing you sales?
It holds true! Repeatedly experienced marketers have found out that using a tracking link decreases the click through rate of any ad. If you consider it this does make sense. How often do you click through on a link that reads like a line of mumbo jumbo?
Firstly, the internet is about trust. If you do not offer a link that at least appears “trustworthy” then lots of people aren’t going to click. And ask yourself the hard concern? Does a link filled with an odd sequence of letters and numbers appear trustworthy to you?
If you have the ability to use your primary website address or a subpage then it simply appears so much more reliable. Plus you are most likely to capture people in the future who lost your original ad but NOW want to visit your site. They will never keep in mind a complex tracking url but might keep in mind BoatsRus.com etc
Now you can track your clicks without stressing over losing customers due to unfriendly tracking urls. You will always have complete control over the url so you can alter the redirect destination at any time and if you ever choose to take it down the visitor will still land on your website. It is the ideal tracking system! It also works excellent for affiliate links.
You can produce distinct landing pages for any variety of ads however this might be time consuming. It is far simpler to code that page with a redirect script that loads whatever sales landing page you pick.
By doing this you can promote your primary url and have a distinct page to track clicks. In fact, you can even name your page something to make it a lot more clickworthy, such as boatsrus.com/classicboats.php.
Another downside to using a tracking url is that ezine ads often have a very long life– frequently a lot longer than that of any tracking url or program. You do not wish to lose on the capacity of a long-term link or future visitors because of your tracking url.
No matter what does it cost? you wish to have the ability to promote your web site directly there is still that tricky question of being able to track click throughs. Well there is actually an easy (and complimentary) way to do both.
You produce a redirect page.